Introduction to Mass communication: Media literacy and culture

While encouraging students to be active media consumers, this text gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as...

Täydet tiedot

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Bibliografiset tiedot
Päätekijä: Baran, Stanley J.
Aineistotyyppi: Kirja
Kieli:Undetermined
Julkaistu: New York McGraw-Hill 2011
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ