Introduction to Mass communication: Media literacy and culture

While encouraging students to be active media consumers, this text gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as...

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מחבר ראשי:	Baran, Stanley J.
פורמט:	ספר
שפה:	Undetermined
יצא לאור:	New York McGraw-Hill 2011
נושאים:	Mass media,Mass media and culture,Media literacy,Phương tiện truyền thông đại chúng,Phương tiện truyền thông đại chúng và văn hóa,Kiến thức truyền thông
תגים:	הוספת תג אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ


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008	210402s9999 xx 000 0 und d
082			\|a 302.23
082			\|b B225
100			\|a Baran, Stanley J.
245		0	\|a Introduction to Mass communication: Media literacy and culture
245		0	\|c Stanley J. Baran
260			\|a New York
260			\|b McGraw-Hill
260			\|c 2011
520			\|a While encouraging students to be active media consumers, this text gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level text to make media literacy central to its approach. The updated sixth edition features updated industry statistics, discussion of the affects of recent events on media and media audiences, and coverage of current issues in the media industries.
650			\|a Mass media,Mass media and culture,Media literacy,Phương tiện truyền thông đại chúng,Phương tiện truyền thông đại chúng và văn hóa,Kiến thức truyền thông
904			\|i Kiều Trang
980			\|a Trung tâm Học liệu Trường Đại học Cần Thơ

Introduction to Mass communication: Media literacy and culture

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