Marketing principles
This book is well written and provides real world examples for every concept mentioned, which helps me understand everything a little better. Very up to date (as with most management books) and thorough, which helps me since I'm taking my marketing course online and I don't have a teacher...
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| Glavni autor: | |
|---|---|
| Format: | Knjiga |
| Jezik: | Undetermined |
| Izdano: |
Englewood Cliffs, N.J.
Prentice-Hall
1982
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| Teme: | |
| Oznake: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
| LEADER | 00823nam a2200193Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_186377 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 082 | |a 658.8 | ||
| 082 | |b N632 | ||
| 100 | |a Nickels, William G. | ||
| 245 | 0 | |a Marketing principles | |
| 245 | 0 | |c William G. Nickels | |
| 260 | |a Englewood Cliffs, N.J. | ||
| 260 | |b Prentice-Hall | ||
| 260 | |c 1982 | ||
| 520 | |a This book is well written and provides real world examples for every concept mentioned, which helps me understand everything a little better. Very up to date (as with most management books) and thorough, which helps me since I'm taking my marketing course online and I don't have a teacher face-to-face I can talk to. | ||
| 650 | |a Marketing,Tiếp thị | ||
| 904 | |i Qhieu | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||