Marketing for hospitality and tourism
PART I: UNDERSTANDING THE HOSPITALITY AND TOURISM MARKETING PROCESS 1. Introduction: Marketing for Hospitality and Tourism 2. Service Characteristics of hospitality and Tourism Marketing 3. The Role of Marketing in Strategic Planning PART II: DEVELOPING HOSPITALITY AND TOURISM MARKETING OPPORTUNITIE...
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| Format: | Livre |
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Boston
Pearson
2014
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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