Marketing for hospitality and tourism

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Marketing for hospitality and tourism

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PART I: UNDERSTANDING THE HOSPITALITY AND TOURISM MARKETING PROCESS 1. Introduction: Marketing for Hospitality and Tourism 2. Service Characteristics of hospitality and Tourism Marketing 3. The Role of Marketing in Strategic Planning PART II: DEVELOPING HOSPITALITY AND TOURISM MARKETING OPPORTUNITIE...

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Библиографические подробности
Главный автор:	Kotler, Philip
Формат:	‌
Язык:	Undetermined
Опубликовано:	Boston Pearson 2014
Предметы:	Hospitality industry marketing,Tiếp thị ngành khách sạn
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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