Marketing for hospitality and tourism

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Marketing for hospitality and tourism

Εμφάνιση άλλων εκδόσεων (5)

PART I: UNDERSTANDING THE HOSPITALITY AND TOURISM MARKETING PROCESS 1. Introduction: Marketing for Hospitality and Tourism 2. Service Characteristics of hospitality and Tourism Marketing 3. The Role of Marketing in Strategic Planning PART II: DEVELOPING HOSPITALITY AND TOURISM MARKETING OPPORTUNITIE...

Πλήρης περιγραφή

Αποθηκεύτηκε σε:

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	Kotler, Philip
Μορφή:	Βιβλίο
Γλώσσα:	Undetermined
Έκδοση:	Boston Pearson 2014
Θέματα:	Hospitality industry marketing,Tiếp thị ngành khách sạn
Ετικέτες:	Προσθήκη ετικέτας Δεν υπάρχουν, Καταχωρήστε ετικέτα πρώτοι!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Παρόμοια τεκμήρια

Marketing for hospitality and tourism /
ανά: Kotler, Philip, 1931-
Έκδοση: (1999)

Marketing for hospitality and tourism
ανά: Kotler, Philip
Έκδοση: (2003)

Marketing for hospitality and tourism
ανά: Kotler, Philip
Έκδοση: (2010)

Marketing for hospitality and tourism /
Έκδοση: (2017)

Hospitality marketing
Έκδοση: (2017)

Marketing in hospitality and tourism : a consumer focus /
Έκδοση: (1994)

Marketing for Hospitality and Tourism (8th Edtion - Global Edition)
ανά: Philip, Kotler, κ.ά.
Έκδοση: (2024)

Marketing for Hospitality and Tourism (7th Edition - Global Edition)
ανά: Philip, Kotler, κ.ά.
Έκδοση: (2025)

Hospitality law : Managing legal issues in the hospitality industry
ανά: Barth, Stephen C
Έκδοση: (2017)

Marketing for hospitality and tourism
Έκδοση: (2017)

Marketing hospitality /
ανά: Hsu, Cathy H. C.
Έκδοση: (2002)

Supervision in the hospitality industry
ανά: Miller, Jack E
Έκδοση: (2017)

Hospitality and tourism :
Έκδοση: (1998)

Tourism and Hospitality Marketing
ανά: Dickman, Sharron
Έκδοση: (1999)

Hospitality and travel marketing /
ανά: Morrison, Alastair M.
Έκδοση: (2002)

Economics for Hospitality Management (Chapman & Hall Series in Tourism & Hospitality Management
ανά: Cullen, Peter
Έκδοση: (1997)

Hospitality sales and promotion : strategies for success /
ανά: Taylor, Derek, 1932 Aug. 5-
Έκδοση: (2001)

Linking marketing efforts to financial outcome : An exploratory study in tourism and hospitality contexts /
ανά: Denizci, Basak.

Hospitality Marketing An Introduction
ανά: David, Bowie, κ.ά.
Έκδοση: (2025)

Human resources management in the hospitality industry
ανά: Hayes,David K
Έκδοση: (2016)

Hospitality sales and promotion : strategies for success
ανά: Taylor, Derek
Έκδοση: (2015)

Marketing Hospitality (3th Edition)
ανά: H. Cathy, C. Hsu, κ.ά.
Έκδοση: (2025)

Global alliances in tourism and hospitality management /
Έκδοση: (2000)

Hospitality & tourism : an introduction to the industry /
Έκδοση: (1998)

Strategic Managerial Accounting : Hospitality, Tourism & Events Applications
ανά: Jones, Tracy, κ.ά.
Έκδοση: (2015)

Improving tourism and hospitality services
ανά: Laws, Eric
Έκδοση: (2004)

Human resource management for tourism, hospitality and leisure :
ανά: Baum, Tom
Έκδοση: (2006)

The management of small tourism and hospitality firms /
Έκδοση: (1998)

The Routledge Handbook of Hospitality Marketing
ανά: Dogan, Gursoy
Έκδοση: (2025)

Hospitality security : managing security in today's hotel, lodging, entertainment, and tourism environment
ανά: Clifton, Darrell
Έκδοση: (2015)

Planning and management of meetings, expositions, events and conventions
ανά: Fenich, George G.
Έκδοση: (2015)

Managing quality service in hospitality : How organizations achieve experience
ανά: Ford, Robert C
Έκδοση: (2012)

Introduction to hospitality /
ανά: Walker, John R., 1944-
Έκδοση: (1999)

Marketing South African tourism
ανά: George, Richard
Έκδοση: (2004)

International hospitality management /
Έκδοση: (1996)

The family business in tourism and hospitality
ανά: Getz, Donald, κ.ά.
Έκδοση: (2015)

Using computers in hospitality
ανά: Peter, O'Connor
Έκδοση: (2004)

Economics for Hospitality Management
ανά: Cullen, Peter
Έκδοση: (1997)

E-commerce and information technology in hospitality & tourism
ανά: Zhou, Zongqing
Έκδοση: (2015)

Hospitality Financial Management
Έκδοση: (2006)