Marketing for hospitality and tourism

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Marketing for hospitality and tourism

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PART I: UNDERSTANDING THE HOSPITALITY AND TOURISM MARKETING PROCESS 1. Introduction: Marketing for Hospitality and Tourism 2. Service Characteristics of hospitality and Tourism Marketing 3. The Role of Marketing in Strategic Planning PART II: DEVELOPING HOSPITALITY AND TOURISM MARKETING OPPORTUNITIE...

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書目詳細資料
主要作者:	Kotler, Philip
格式:	圖書
語言:	Undetermined
出版:	Boston Pearson 2014
主題:	Hospitality industry marketing,Tiếp thị ngành khách sạn
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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