Marketing for hospitality and tourism

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Marketing for hospitality and tourism

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PART I: UNDERSTANDING THE HOSPITALITY AND TOURISM MARKETING PROCESS 1. Introduction: Marketing for Hospitality and Tourism 2. Service Characteristics of hospitality and Tourism Marketing 3. The Role of Marketing in Strategic Planning PART II: DEVELOPING HOSPITALITY AND TOURISM MARKETING OPPORTUNITIE...

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Xehetasun bibliografikoak
Egile nagusia:	Kotler, Philip
Formatua:	Liburua
Hizkuntza:	Undetermined
Argitaratua:	Boston Pearson 2014
Gaiak:	Hospitality industry marketing,Tiếp thị ngành khách sạn
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Antzeko izenburuak

Marketing for hospitality and tourism /
nork: Kotler, Philip, 1931-
Argitaratua: (1999)

Marketing for hospitality and tourism
nork: Kotler, Philip
Argitaratua: (2003)

Marketing for hospitality and tourism
nork: Kotler, Philip
Argitaratua: (2010)

Marketing for hospitality and tourism /
Argitaratua: (2017)

Hospitality marketing
Argitaratua: (2017)

Marketing in hospitality and tourism : a consumer focus /
Argitaratua: (1994)

Marketing for Hospitality and Tourism (8th Edtion - Global Edition)
nork: Philip, Kotler, et al.
Argitaratua: (2024)

Marketing for Hospitality and Tourism (7th Edition - Global Edition)
nork: Philip, Kotler, et al.
Argitaratua: (2025)

Hospitality law : Managing legal issues in the hospitality industry
nork: Barth, Stephen C
Argitaratua: (2017)

Marketing for hospitality and tourism
Argitaratua: (2017)

Marketing hospitality /
nork: Hsu, Cathy H. C.
Argitaratua: (2002)

Hospitality and tourism :
Argitaratua: (1998)

Supervision in the hospitality industry
nork: Miller, Jack E
Argitaratua: (2017)

Tourism and Hospitality Marketing
nork: Dickman, Sharron
Argitaratua: (1999)

Hospitality and travel marketing /
nork: Morrison, Alastair M.
Argitaratua: (2002)

Economics for Hospitality Management (Chapman & Hall Series in Tourism & Hospitality Management
nork: Cullen, Peter
Argitaratua: (1997)

Hospitality sales and promotion : strategies for success /
nork: Taylor, Derek, 1932 Aug. 5-
Argitaratua: (2001)

Linking marketing efforts to financial outcome : An exploratory study in tourism and hospitality contexts /
nork: Denizci, Basak.

Hospitality Marketing An Introduction
nork: David, Bowie, et al.
Argitaratua: (2025)

Human resources management in the hospitality industry
nork: Hayes,David K
Argitaratua: (2016)

Hospitality sales and promotion : strategies for success
nork: Taylor, Derek
Argitaratua: (2015)

Marketing Hospitality (3th Edition)
nork: H. Cathy, C. Hsu, et al.
Argitaratua: (2025)

Global alliances in tourism and hospitality management /
Argitaratua: (2000)

Hospitality & tourism : an introduction to the industry /
Argitaratua: (1998)

Strategic Managerial Accounting : Hospitality, Tourism & Events Applications
nork: Jones, Tracy, et al.
Argitaratua: (2015)

Improving tourism and hospitality services
nork: Laws, Eric
Argitaratua: (2004)

Human resource management for tourism, hospitality and leisure :
nork: Baum, Tom
Argitaratua: (2006)

The management of small tourism and hospitality firms /
Argitaratua: (1998)

The Routledge Handbook of Hospitality Marketing
nork: Dogan, Gursoy
Argitaratua: (2025)

Hospitality security : managing security in today's hotel, lodging, entertainment, and tourism environment
nork: Clifton, Darrell
Argitaratua: (2015)

Planning and management of meetings, expositions, events and conventions
nork: Fenich, George G.
Argitaratua: (2015)

Managing quality service in hospitality : How organizations achieve experience
nork: Ford, Robert C
Argitaratua: (2012)

Introduction to hospitality /
nork: Walker, John R., 1944-
Argitaratua: (1999)

Marketing South African tourism
nork: George, Richard
Argitaratua: (2004)

International hospitality management /
Argitaratua: (1996)

The family business in tourism and hospitality
nork: Getz, Donald, et al.
Argitaratua: (2015)

E-commerce and information technology in hospitality & tourism
nork: Zhou, Zongqing
Argitaratua: (2015)

Using computers in hospitality
nork: Peter, O'Connor
Argitaratua: (2004)

Economics for Hospitality Management
nork: Cullen, Peter
Argitaratua: (1997)

Hospitality Financial Management
Argitaratua: (2006)