Marketing for hospitality and tourism

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Marketing for hospitality and tourism

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PART I: UNDERSTANDING THE HOSPITALITY AND TOURISM MARKETING PROCESS 1. Introduction: Marketing for Hospitality and Tourism 2. Service Characteristics of hospitality and Tourism Marketing 3. The Role of Marketing in Strategic Planning PART II: DEVELOPING HOSPITALITY AND TOURISM MARKETING OPPORTUNITIE...

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Bibliographic Details
Main Author:	Kotler, Philip
Format:	Book
Language:	Undetermined
Published:	Boston Pearson 2014
Subjects:	Hospitality industry marketing,Tiếp thị ngành khách sạn
Tags:	Add Tag No Tags, Be the first to tag this record!

Institutions:	Trung tâm Học liệu Trường Đại học Cần Thơ

Marketing for hospitality and tourism

Marketing for hospitality and tourism

Published 2017

Institutions: Thư viện Trường Đại học Nam Cần Thơ

Marketing for hospitality and tourism /

Marketing for hospitality and tourism /

Published 2017

Institutions: Thư viện Trường Đại học Đà Lạt

Marketing for hospitality and tourism

Marketing for hospitality and tourism

by Kotler, Philip
Published 2010

Institutions: Trung tâm Học liệu Lê Vũ Hùng, Trường Đại học Đồng Tháp

Marketing for hospitality and tourism

Marketing for hospitality and tourism

by Kotler, Philip
Published 2003

Institutions: Trung tâm Thư viện - Trường Đại học Công nghiệp TP. Hồ Chí Minh

Marketing for hospitality and tourism /

Marketing for hospitality and tourism /

by Kotler, Philip, 1931-
Published 1999

Institutions: Mạng thư viện Đại học Đà Nẵng