Marketing for hospitality and tourism

PART I: UNDERSTANDING THE HOSPITALITY AND TOURISM MARKETING PROCESS 1. Introduction: Marketing for Hospitality and Tourism 2. Service Characteristics of hospitality and Tourism Marketing 3. The Role of Marketing in Strategic Planning PART II: DEVELOPING HOSPITALITY AND TOURISM MARKETING OPPORTUNITIE...

Ful tanımlama

Kaydedildi:
Detaylı Bibliyografya
Yazar: Kotler, Philip
Materyal Türü: Kitap
Dil:Undetermined
Baskı/Yayın Bilgisi: Boston Pearson 2014
Konular:
Etiketler: Etiketle
Etiket eklenmemiş, İlk siz ekleyin!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ