Marketing for hospitality and tourism

PART I: UNDERSTANDING THE HOSPITALITY AND TOURISM MARKETING PROCESS 1. Introduction: Marketing for Hospitality and Tourism 2. Service Characteristics of hospitality and Tourism Marketing 3. The Role of Marketing in Strategic Planning PART II: DEVELOPING HOSPITALITY AND TOURISM MARKETING OPPORTUNITIE...

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Egile nagusia: Kotler, Philip
Formatua: Liburua
Hizkuntza:Undetermined
Argitaratua: Boston Pearson 2014
Gaiak:
Etiketak: Etiketa erantsi
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ