The financial services marketing handbook : Tactics and techniques that produce results

In the Second Edition of Financial Risk Management + Website, market risk expert Steve Allen offers an insider's view of this discipline and covers the strategies, principles, and measurement techniques necessary to manage and measure financial risk. Fully revised to reflect today's dynami...

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Bibliografiska uppgifter
Huvudupphovsman: Ehrlich, Evelyn
Materialtyp: Bok
Språk:Undetermined
Publicerad: Hoboken, N.J. Bloomberg Press 2012
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
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Sammanfattning:In the Second Edition of Financial Risk Management + Website, market risk expert Steve Allen offers an insider's view of this discipline and covers the strategies, principles, and measurement techniques necessary to manage and measure financial risk. Fully revised to reflect today's dynamic environment and the lessons to be learned from the 2008 global financial crisis, this reliable resource provides a comprehensive overview of the entire field of risk management.