The financial services marketing handbook tactics and techniques that produce results

Series data from the jacket; Includes bibliographical references and index; "The financial industry is under intense pressure to improve profits, retain high-value clients, and maintain brand equity--without straining budgets. The Financial Services Marketing Handbook, Second Edition gives sale...

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Hlavní autor:	Ehrlich, Evelyn
Další autoři:	Fanelli, Duke
Médium:	Kniha
Jazyk:	Undetermined
Vydáno:	Hoboken, N.J. Bloomberg Press 2012
Témata:	Financial services industry > Marketing > United States; Financial planners > Marketing; Customer relations; Công nghiệp dịch vụ tài chính > Tiếp thị > Mỹ; Hoạch định tài chính > Tiếp thị; Quan hệ khách hàng
On-line přístup:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=21342
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Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

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http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=21342

The financial services marketing handbook tactics and techniques that produce results

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