The financial services marketing handbook tactics and techniques that produce results

Series data from the jacket; Includes bibliographical references and index; "The financial industry is under intense pressure to improve profits, retain high-value clients, and maintain brand equity--without straining budgets. The Financial Services Marketing Handbook, Second Edition gives sale...

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Détails bibliographiques
Auteur principal: Ehrlich, Evelyn
Autres auteurs: Fanelli, Duke
Format: Livre
Langue:Undetermined
Publié: Hoboken, N.J. Bloomberg Press 2012
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Accès en ligne:http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=21342
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