Financial services marketing : An international guide to principles and practices

This new edition balances the theoretical and the practical for advanced undergraduates, those specialising in financial services at postgraduate level, individuals undertaking professional courses such as those offered by the IFS School of Finance, and employees working within the financial service...

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Detalles Bibliográficos
Autor Principal: Ennew, Christine
Formato: Libro
Idioma:Undetermined
Publicado: New York Routledge 2013
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