The financial services marketing handbook : Tactics and techniques that produce results
In the Second Edition of Financial Risk Management + Website, market risk expert Steve Allen offers an insider's view of this discipline and covers the strategies, principles, and measurement techniques necessary to manage and measure financial risk. Fully revised to reflect today's dynami...
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| 主要作者: | |
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| 格式: | 图书 |
| 语言: | Undetermined |
| 出版: |
Hoboken, N.J.
Bloomberg Press
2012
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| LEADER | 01151nam a2200229Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_188742 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 1649000 | ||
| 082 | |a 332.10688 | ||
| 082 | |b E33 | ||
| 100 | |a Ehrlich, Evelyn | ||
| 245 | 4 | |a The financial services marketing handbook : | |
| 245 | 0 | |b Tactics and techniques that produce results | |
| 245 | 0 | |c Evelyn Ehrlich and Duke Fanelli | |
| 260 | |a Hoboken, N.J. | ||
| 260 | |b Bloomberg Press | ||
| 260 | |c 2012 | ||
| 520 | |a In the Second Edition of Financial Risk Management + Website, market risk expert Steve Allen offers an insider's view of this discipline and covers the strategies, principles, and measurement techniques necessary to manage and measure financial risk. Fully revised to reflect today's dynamic environment and the lessons to be learned from the 2008 global financial crisis, this reliable resource provides a comprehensive overview of the entire field of risk management. | ||
| 650 | |a Financial planners,Kế hoạch tài chính | ||
| 650 | |x Marketing,Tiếp thị | ||
| 910 | |a Hải | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||