Market-based management Strategies for growing customer value and probability
A central theme of this book is a discernible relationship between market orientation, customer satisfaction, and probability. This book is built around a commiment to a market orientation and the market management practices needed to create a superior value for customers and profitable growth for a...
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| Format: | Knjiga |
| Jezik: | Undetermined |
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London
Prentice-Hall International
c1997
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| Izvleček: | A central theme of this book is a discernible relationship between market orientation, customer satisfaction, and probability. This book is built around a commiment to a market orientation and the market management practices needed to create a superior value for customers and profitable growth for a business. A common thrust throughout this book is the goal of building market-based strategies that positively impact customer value and probability |
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