Market-based management

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Market-based management Strategies for growing customer value and probability

A central theme of this book is a discernible relationship between market orientation, customer satisfaction, and probability. This book is built around a commiment to a market orientation and the market management practices needed to create a superior value for customers and profitable growth for a...

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Библиографические подробности
Главный автор:	Best, Roger J
Формат:	‌
Язык:	Undetermined
Опубликовано:	London Prentice-Hall International c1997
Предметы:	Marketing Management
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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