Market-based management Strategies for growing customer value and probability

A central theme of this book is a discernible relationship between market orientation, customer satisfaction, and probability. This book is built around a commiment to a market orientation and the market management practices needed to create a superior value for customers and profitable growth for a...

Full description

Saved in:
Bibliographic Details
Main Author: Best, Roger J
Format: Book
Language:Undetermined
Published: London Prentice-Hall International c1997
Subjects:
Tags: Add Tag
No Tags, Be the first to tag this record!
Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ

Similar Items