Market-based management

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Market-based management Strategies for growing customer value and probability

A central theme of this book is a discernible relationship between market orientation, customer satisfaction, and probability. This book is built around a commiment to a market orientation and the market management practices needed to create a superior value for customers and profitable growth for a...

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Dades bibliogràfiques
Autor principal:	Best, Roger J
Format:	Llibre
Idioma:	Undetermined
Publicat:	London Prentice-Hall International c1997
Matèries:	Marketing Management
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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