Market-based management Strategies for growing customer value and probability
A central theme of this book is a discernible relationship between market orientation, customer satisfaction, and probability. This book is built around a commiment to a market orientation and the market management practices needed to create a superior value for customers and profitable growth for a...
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| Hoofdauteur: | |
|---|---|
| Formaat: | Boek |
| Taal: | Undetermined |
| Gepubliceerd in: |
London
Prentice-Hall International
c1997
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
| LEADER | 01054nam a2200229Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_18940 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 3.99 | ||
| 082 | |a 658.82 | ||
| 082 | |b B561 | ||
| 100 | |a Best, Roger J | ||
| 245 | 0 | |a Market-based management | |
| 245 | 0 | |b Strategies for growing customer value and probability | |
| 245 | 0 | |c Roger J Best | |
| 260 | |a London | ||
| 260 | |b Prentice-Hall International | ||
| 260 | |c c1997 | ||
| 520 | |a A central theme of this book is a discernible relationship between market orientation, customer satisfaction, and probability. This book is built around a commiment to a market orientation and the market management practices needed to create a superior value for customers and profitable growth for a business. A common thrust throughout this book is the goal of building market-based strategies that positively impact customer value and probability | ||
| 650 | |a Marketing | ||
| 650 | |x Management | ||
| 904 | |i Minh, H.Mai | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||