Marketing management : Providing, communicating and delivering value

This book provides a comprehensive examination of all aspects of the management of marketing. It is divided into six parts. Part A identifies society and customer values. Part B addresses the question of selecting the appropriate values for markets and cuatomers in the context of competing products...

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Autor principal: Bradley, Frank
Format: Llibre
Idioma:Undetermined
Publicat: London Prentice-Hall 1995
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ