Allfudo'n Llwyddiannus — 

Marketing management : Providing, communicating and delivering value

This book provides a comprehensive examination of all aspects of the management of marketing. It is divided into six parts. Part A identifies society and customer values. Part B addresses the question of selecting the appropriate values for markets and cuatomers in the context of competing products...

Disgrifiad llawn

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Bradley, Frank
Fformat: Llyfr
Iaith:Undetermined
Cyhoeddwyd: London Prentice-Hall 1995
Pynciau:
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
Disgrifiad
Crynodeb:This book provides a comprehensive examination of all aspects of the management of marketing. It is divided into six parts. Part A identifies society and customer values. Part B addresses the question of selecting the appropriate values for markets and cuatomers in the context of competing products and services. Part C examines the ways in which the organization provides the values for customers. Part D deals with the need to communicate the value to customers, while Part E is concerned with delivering the value to customers. The last section, Part F, examines the issue of marketing planning and imolementation, and integrates the six stages as a continuous process within the organization