Marketing management : Providing, communicating and delivering value
This book provides a comprehensive examination of all aspects of the management of marketing. It is divided into six parts. Part A identifies society and customer values. Part B addresses the question of selecting the appropriate values for markets and cuatomers in the context of competing products...
Enregistré dans:
| Auteur principal: | |
|---|---|
| Format: | Livre |
| Langue: | Undetermined |
| Publié: |
London
Prentice-Hall
1995
|
| Sujets: | |
| Tags: |
Ajouter un tag
Pas de tags, Soyez le premier à ajouter un tag!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|