Marketing management : Providing, communicating and delivering value
This book provides a comprehensive examination of all aspects of the management of marketing. It is divided into six parts. Part A identifies society and customer values. Part B addresses the question of selecting the appropriate values for markets and cuatomers in the context of competing products...
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| Main Author: | |
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| Format: | Book |
| Language: | Undetermined |
| Published: |
London
Prentice-Hall
1995
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| Subjects: | |
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| LEADER | 01279nam a2200229Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_19231 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 31.95 | ||
| 082 | |a 658.8 | ||
| 082 | |b B811 | ||
| 100 | |a Bradley, Frank | ||
| 245 | 0 | |a Marketing management : | |
| 245 | 0 | |b Providing, communicating and delivering value | |
| 245 | 0 | |c Frank Bradley | |
| 260 | |a London | ||
| 260 | |b Prentice-Hall | ||
| 260 | |c 1995 | ||
| 520 | |a This book provides a comprehensive examination of all aspects of the management of marketing. It is divided into six parts. Part A identifies society and customer values. Part B addresses the question of selecting the appropriate values for markets and cuatomers in the context of competing products and services. Part C examines the ways in which the organization provides the values for customers. Part D deals with the need to communicate the value to customers, while Part E is concerned with delivering the value to customers. The last section, Part F, examines the issue of marketing planning and imolementation, and integrates the six stages as a continuous process within the organization | ||
| 650 | |a Marketing | ||
| 650 | |x Management | ||
| 904 | |i Minh, H.Mai | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||