Marketing management :

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Marketing management : Providing, communicating and delivering value

This book provides a comprehensive examination of all aspects of the management of marketing. It is divided into six parts. Part A identifies society and customer values. Part B addresses the question of selecting the appropriate values for markets and cuatomers in the context of competing products...

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書目詳細資料
主要作者:	Bradley, Frank
格式:	圖書
語言:	Undetermined
出版:	London Prentice-Hall 1995
主題:	Marketing Management
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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