Marketing management : Providing, communicating and delivering value
This book provides a comprehensive examination of all aspects of the management of marketing. It is divided into six parts. Part A identifies society and customer values. Part B addresses the question of selecting the appropriate values for markets and cuatomers in the context of competing products...
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| Format: | Book |
| Language: | Undetermined |
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London
Prentice-Hall
1995
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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