Marketing management : Providing, communicating and delivering value

This book provides a comprehensive examination of all aspects of the management of marketing. It is divided into six parts. Part A identifies society and customer values. Part B addresses the question of selecting the appropriate values for markets and cuatomers in the context of competing products...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखक: Bradley, Frank
स्वरूप: पुस्तक
भाषा:Undetermined
प्रकाशित: London Prentice-Hall 1995
विषय:
टैग : टैग जोड़ें
कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ

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