Marketing management :

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Marketing management : Providing, communicating and delivering value

This book provides a comprehensive examination of all aspects of the management of marketing. It is divided into six parts. Part A identifies society and customer values. Part B addresses the question of selecting the appropriate values for markets and cuatomers in the context of competing products...

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Dades bibliogràfiques
Autor principal:	Bradley, Frank
Format:	Llibre
Idioma:	Undetermined
Publicat:	London Prentice-Hall 1995
Matèries:	Marketing Management
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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