Marketing management :

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Marketing management : Providing, communicating and delivering value

This book provides a comprehensive examination of all aspects of the management of marketing. It is divided into six parts. Part A identifies society and customer values. Part B addresses the question of selecting the appropriate values for markets and cuatomers in the context of competing products...

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Xehetasun bibliografikoak
Egile nagusia:	Bradley, Frank
Formatua:	Liburua
Hizkuntza:	Undetermined
Argitaratua:	London Prentice-Hall 1995
Gaiak:	Marketing Management
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Antzeko izenburuak

Marketing management /
nork: Kotler, Philip, 1931-
Argitaratua: (2000)

Marketing management : strategies and programs /
nork: Guiltinan, Joseph P.
Argitaratua: (1997)

Strategic market management /
nork: Aaker, David A.
Argitaratua: (1995)

Basic marketing management /
nork: Dalrymple, Douglas J.
Argitaratua: (2000)

Marketing management : text and cases /
nork: Dalrymple, Douglas J.
Argitaratua: (2000)

Marketing management : text and cases /
nork: Czinkota, Michael R.
Argitaratua: (1997)

Strategic marketing management : text and cases /
nork: Ferrell, O. C.
Argitaratua: (1994)

Marketing strategy and management
nork: Constantin, James A
Argitaratua: (1976)

Marketing management
nork: Dickson, Peter R
Argitaratua: (1997)

Marketing management
nork: Kotler, Philip
Argitaratua: (2003)

Marketing management.
Argitaratua: (1992)

Marketing management :
nork: Kotler, Philip
Argitaratua: (1967)

Marketing management :
Argitaratua: (2006)

Marketing management :
nork: Lal, Rajiv
Argitaratua: (2005)

Global marketing management
nork: Kotabe, Masaaki
Argitaratua: (2004)

Multinational marketing management
nork: Keegan, Warren J.
Argitaratua: (1980)

Strategic marketing management : eeting the global marketing challenge /
nork: Anderson, Carol H.
Argitaratua: (2000)

Services marketing management : an international perspective /
nork: Kasper, Hans.
Argitaratua: (1999)

Market-based management
nork: Best, Roger J
Argitaratua: (1997)

Marketing management in action
nork: Buell, Victor P
Argitaratua: (1966)

Strategic Marketing Management
nork: Wilson, Richard M.S.
Argitaratua: (2005)

Marketing management
nork: Peter, J. Paul
Argitaratua: (2007)

Strategic market management /
nork: Aaker, David A.
Argitaratua: (2005)

Marketing management : analysis, planning, implementation, and control /
nork: Kotler, Philip.
Argitaratua: (1997)

Marketing Management (Golobal Edition)
nork: Philip, Kotler, et al.
Argitaratua: (2025)

Case Studies in Marketing Management
nork: V. Arvind, Shukla
Argitaratua: (2025)

Business marketing management :
nork: Hutt, Michael D.
Argitaratua: (1998)

Cases in marketing management
nork: Bernhardt, Kenneth L.
Argitaratua: (1997)

Strategic marketing management : a means-end approach /
nork: Parry, Mark E. 1957-
Argitaratua: (2002)

Marketing management for small and medium enterprises: Target markets
nork: Business School of the National Economics Univ. of Hanoi
Argitaratua: (2001)

Marketing Management in Practice 2003-2004
nork: Williams, John
Argitaratua: (2003)

Global marketing management /
nork: Kotabe, Masaaki.
Argitaratua: (1998)

Marketing Management (15th Edition)
nork: Philip, Kotler, et al.
Argitaratua: (2023)

Marketing Management (2nd Edition)
nork: Johanne, Brunet, et al.
Argitaratua: (2025)

Small business marketing management /
nork: Chaston, Ian.
Argitaratua: (2002)

Excel for Marketing Managers
nork: Ivana, Taylor, et al.
Argitaratua: (2025)

Cases in marketing management /
nork: Bernhardt, Kenneth L., 1944-
Argitaratua: (1997)

Effective management for marketing, 1999-2000 /
nork: Hatton, Angela.
Argitaratua: (1999)

Marketing management :
nork: Peter, J. Paul
Argitaratua: (2007)

Marketing Management (4th European Edition)
nork: Kotler, Philip, et al.
Argitaratua: (2025)