Marketing management : Providing, communicating and delivering value
This book provides a comprehensive examination of all aspects of the management of marketing. It is divided into six parts. Part A identifies society and customer values. Part B addresses the question of selecting the appropriate values for markets and cuatomers in the context of competing products...
Sparad:
| Huvudupphovsman: | |
|---|---|
| Materialtyp: | Bok |
| Språk: | Undetermined |
| Publicerad: |
London
Prentice-Hall
1995
|
| Ämnen: | |
| Taggar: |
Lägg till en tagg
Inga taggar, Lägg till första taggen!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|