Marketing dưới góc độ quản trị doanh nghiệp

Sách cung cấp những kiến thức và kinh nghiệm kế hoạch hóa, tổ chức thực hiện và điều hành các hoạt động marketing trong doanh nghiệp, việc tiến hành quản trị marketing, những nguyên tắc cơ bản trong mối quan hệ giữa bộ phận marketing với ca...

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Bibliographic Details
Main Author:	Trương Đình Chiến
Format:	Book
Language:	Undetermined
Published:	Hà Nội Thống Kê 1997
Subjects:	managerial economics,marketing
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Institutions:	Trung tâm Học liệu Trường Đại học Cần Thơ

Marketing dưới góc độ quản trị doanh nghiệp

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