Marketing

Sáh cung cấp những kiến thức về marketing như: các khái niệm cơ bản của marketing; hệ thống thông tin; nghiên cứu; hệ thống hoạt động, môi trường; thị trường người tiêu dùng; định vị hàng hóa; các kế hoạch cũng như các kiểu chiến lược...

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Bibliographic Details
Main Author:	Trần, Minh Đạo
Format:	Book
Language:	Undetermined
Published:	Hà Nội Thống Kê 1998
Subjects:	Managerial economics,Marketing
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Institutions:	Trung tâm Học liệu Trường Đại học Cần Thơ

Marketing

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