Quản trị thương hiệu

Giới thiệu tổng quan về thương hiệu, tài sản thương hiệu, tài sản thương hiệu định hướng khách hàng, cách thức xây dựng thương hiệu và quá trình quản trị thương hiệu chiến lược cũng như quá trình định vị, thiết kế, marketing, mở rộn...

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Bibliografische gegevens
Hoofdauteur:	Phạm, Thị Lan Hương
Formaat:	Boek
Taal:	Undetermined
Gepubliceerd in:	Hà Nội Tài chính 2014
Onderwerpen:	Industrial management,Product management,Brand name products,Quản trị công nghiệp,Quản trị thương hiệu,Nhãn hiệu hàng hóa
Tags:	Voeg label toe Geen labels, Wees de eerste die dit record labelt!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ


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100			\|a Phạm, Thị Lan Hương
245		0	\|a Quản trị thương hiệu
245		0	\|c Phạm Thị Lan Hương (chủ biên), Lê Thế Giới, Lê Thị Minh Hằng
260			\|a Hà Nội
260			\|b Tài chính
260			\|c 2014
520			\|a Giới thiệu tổng quan về thương hiệu, tài sản thương hiệu, tài sản thương hiệu định hướng khách hàng, cách thức xây dựng thương hiệu và quá trình quản trị thương hiệu chiến lược cũng như quá trình định vị, thiết kế, marketing, mở rộng, duy trì và phát triển tài sản thương hiệu
650			\|a Industrial management,Product management,Brand name products,Quản trị công nghiệp,Quản trị thương hiệu,Nhãn hiệu hàng hóa
904			\|i Nguyên
980			\|a Trung tâm Học liệu Trường Đại học Cần Thơ

Quản trị thương hiệu

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