Quản trị thương hiệu

Giới thiệu tổng quan về thương hiệu, tài sản thương hiệu, tài sản thương hiệu định hướng khách hàng, cách thức xây dựng thương hiệu và quá trình quản trị thương hiệu chiến lược cũng như quá trình định vị, thiết kế, marketing, mở rộn...

Disgrifiad llawn

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Phạm, Thị Lan Hương
Fformat:	Llyfr
Iaith:	Undetermined
Cyhoeddwyd:	Hà Nội Tài chính 2014
Pynciau:	Industrial management,Product management,Brand name products,Quản trị công nghiệp,Quản trị thương hiệu,Nhãn hiệu hàng hóa
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Quản trị thương hiệu

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