Quản trị thương hiệu

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Quản trị thương hiệu

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Giới thiệu tổng quan về thương hiệu, tài sản thương hiệu, tài sản thương hiệu định hướng khách hàng, cách thức xây dựng thương hiệu và quá trình quản trị thương hiệu chiến lược cũng như quá trình định vị, thiết kế, marketing, mở rộn...

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Bibliographic Details
Main Author:	Phạm, Thị Lan Hương
Format:	Book
Language:	Undetermined
Published:	Hà Nội Tài chính 2014
Subjects:	Industrial management,Product management,Brand name products,Quản trị công nghiệp,Quản trị thương hiệu,Nhãn hiệu hàng hóa
Tags:	Add Tag No Tags, Be the first to tag this record!

Institutions:	Trung tâm Học liệu Trường Đại học Cần Thơ

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