Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success

A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critic...

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Bibliografische gegevens
Hoofdauteur: Schultz, Mike
Andere auteurs: Mike Schultz; John Doerr; and Lee W. Frederiksen
Taal:Undetermined
English
Gepubliceerd in: Hoboken, New Jersey John Wiley & Sons, Inc. 2013
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