Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success

A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critic...

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Auteur principal: Schultz, Mike
Autres auteurs: Mike Schultz; John Doerr; and Lee W. Frederiksen
Langue:Undetermined
English
Publié: Hoboken, New Jersey John Wiley & Sons, Inc. 2013
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh