Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success
A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critic...
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| Язык: | Undetermined English |
| Опубликовано: |
Hoboken, New Jersey
John Wiley & Sons, Inc.
2013
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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