Professional services marketing : How the best firms build premier brands, thriving lead generation engines, and cultures of business development success
Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a mar...
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| Format: | Book |
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Hoboken, New Jersey
John Wiley & Sons, Inc.
2013
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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