Services marketing an interactive approach

Includes bibliographical references and index;

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Bibliographic Details
Main Author:	Fisk, Raymond P
Other Authors:	Grove, Stephen J
Format:	Book
Language:	Undetermined
Published:	Mason, OH Cengage 2014
Subjects:	Services marketing; Thị trường dịch vụ; Marketing; Tiếp thị; Service industries > Marketing; Service industries > Management; Công nghiệp dịch vụ > Tiếp thị; Công nghiệp dịch vụ > Quản lý
Online Access:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=24200
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Institutions:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

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