Social media marketing : Theories & applications

This book offers a critical evaluation of the theoretical frameworks that can be used to explain and utilise social media, and applies them to fun real-life examples and case studies from a range of industries, companies and countries. These include Unilever, Snickers, American Express, Volkswagen a...

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Egile nagusia: Dahl, Stephan
Formatua: Liburua
Hizkuntza:Undetermined
Argitaratua: Thousand Oaks SAGE publications 2015
Gaiak:
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
Deskribapena
Gaia:This book offers a critical evaluation of the theoretical frameworks that can be used to explain and utilise social media, and applies them to fun real-life examples and case studies from a range of industries, companies and countries. These include Unilever, Snickers, American Express, Volkswagen and Amnesty International, and span campaigns run across different platforms in countries such as China, Canada, Sweden and Singapore