Social media marketing : Theories & applications

This book offers a critical evaluation of the theoretical frameworks that can be used to explain and utilise social media, and applies them to fun real-life examples and case studies from a range of industries, companies and countries. These include Unilever, Snickers, American Express, Volkswagen a...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखक: Dahl, Stephan
स्वरूप: पुस्तक
भाषा:Undetermined
प्रकाशित: Thousand Oaks SAGE publications 2015
विषय:
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