Social media marketing : Theories & applications
This book offers a critical evaluation of the theoretical frameworks that can be used to explain and utilise social media, and applies them to fun real-life examples and case studies from a range of industries, companies and countries. These include Unilever, Snickers, American Express, Volkswagen a...
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| Formato: | Livro |
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Thousand Oaks
SAGE publications
2015
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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