Social media marketing : Theories & applications

This book offers a critical evaluation of the theoretical frameworks that can be used to explain and utilise social media, and applies them to fun real-life examples and case studies from a range of industries, companies and countries. These include Unilever, Snickers, American Express, Volkswagen a...

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Detaylı Bibliyografya
Yazar:	Dahl, Stephan
Materyal Türü:	Kitap
Dil:	Undetermined
Baskı/Yayın Bilgisi:	Thousand Oaks SAGE publications 2015
Konular:	Tiếp thị internet,Xã hội truyền thông,Social media.,Internet marketing Khía cạnh xã hội,Social aspects
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Social media marketing : Theories & applications

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