Social media marketing : Theories & applications

This book offers a critical evaluation of the theoretical frameworks that can be used to explain and utilise social media, and applies them to fun real-life examples and case studies from a range of industries, companies and countries. These include Unilever, Snickers, American Express, Volkswagen a...

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Bibliografische gegevens
Hoofdauteur: Dahl, Stephan
Formaat: Boek
Taal:Undetermined
Gepubliceerd in: Thousand Oaks SAGE publications 2015
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