Social media marketing : Theories & applications

This book offers a critical evaluation of the theoretical frameworks that can be used to explain and utilise social media, and applies them to fun real-life examples and case studies from a range of industries, companies and countries. These include Unilever, Snickers, American Express, Volkswagen a...

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Bibliografiska uppgifter
Huvudupphovsman:	Dahl, Stephan
Materialtyp:	Bok
Språk:	Undetermined
Publicerad:	Thousand Oaks SAGE publications 2015
Ämnen:	Tiếp thị internet,Xã hội truyền thông,Social media.,Internet marketing Khía cạnh xã hội,Social aspects
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Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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Social media marketing : Theories & applications

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