Social media marketing :

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Social media marketing : Theories & applications

This book offers a critical evaluation of the theoretical frameworks that can be used to explain and utilise social media, and applies them to fun real-life examples and case studies from a range of industries, companies and countries. These include Unilever, Snickers, American Express, Volkswagen a...

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Bibliografske podrobnosti
Glavni avtor:	Dahl, Stephan
Format:	Knjiga
Jezik:	Undetermined
Izdano:	Thousand Oaks SAGE publications 2015
Teme:	Tiếp thị internet,Xã hội truyền thông,Social media.,Internet marketing Khía cạnh xã hội,Social aspects
Oznake:	Označite Brez oznak, prvi označite!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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