Social media marketing : Theories & applications

This book offers a critical evaluation of the theoretical frameworks that can be used to explain and utilise social media, and applies them to fun real-life examples and case studies from a range of industries, companies and countries. These include Unilever, Snickers, American Express, Volkswagen a...

Ful tanımlama

Kaydedildi:
Detaylı Bibliyografya
Yazar: Dahl, Stephan
Materyal Türü: Kitap
Dil:Undetermined
Baskı/Yayın Bilgisi: Thousand Oaks SAGE publications 2015
Konular:
Etiketler: Etiketle
Etiket eklenmemiş, İlk siz ekleyin!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ

Benzer Materyaller