Social media marketing : Theories & applications
This book offers a critical evaluation of the theoretical frameworks that can be used to explain and utilise social media, and applies them to fun real-life examples and case studies from a range of industries, companies and countries. These include Unilever, Snickers, American Express, Volkswagen a...
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| 1. autor: | |
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| Format: | Książka |
| Język: | Undetermined |
| Wydane: |
Thousand Oaks
SAGE publications
2015
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| Hasła przedmiotowe: | |
| Etykiety: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| LEADER | 01090nam a2200217Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_207202 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 965000 | ||
| 082 | |a 658.872 | ||
| 082 | |b D131 | ||
| 100 | |a Dahl, Stephan | ||
| 245 | 0 | |a Social media marketing : | |
| 245 | 0 | |b Theories & applications | |
| 245 | 0 | |c Stephan Dahl | |
| 260 | |a Thousand Oaks | ||
| 260 | |b SAGE publications | ||
| 260 | |c 2015 | ||
| 520 | |a This book offers a critical evaluation of the theoretical frameworks that can be used to explain and utilise social media, and applies them to fun real-life examples and case studies from a range of industries, companies and countries. These include Unilever, Snickers, American Express, Volkswagen and Amnesty International, and span campaigns run across different platforms in countries such as China, Canada, Sweden and Singapore | ||
| 650 | |a Tiếp thị internet,Xã hội truyền thông,Social media.,Internet marketing | ||
| 650 | |x Khía cạnh xã hội,Social aspects | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||