Complaint management and channel choice : An analysis of customer perceptions

This book investigates customer perceptions and expectations of complaint channels. In addition to the conventional channels, the adequacy of online social networks as new complaint channel is analysed. The managerial recommendations to improve customer satisfaction are based on a survey and reveal...

Cur síos iomlán

Đã lưu trong:

Sonraí Bibleagrafaíochta
Príomhúdar:	Garding, Stefan
Formáid:	Leabhar
Teanga:	Undetermined
Foilsithe:	Cham Springer 2015
Ábhair:	Consumer complaints,Khách hàng khiếu nại
Clibeanna:	Cuir Clib Leis Gan Chlibeanna, Bí ar an gcéad duine leis an taifead seo a chlibeáil!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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Complaint management and channel choice : An analysis of customer perceptions

Míreanna Comhchosúla