Complaint management and channel choice : An analysis of customer perceptions

This book investigates customer perceptions and expectations of complaint channels. In addition to the conventional channels, the adequacy of online social networks as new complaint channel is analysed. The managerial recommendations to improve customer satisfaction are based on a survey and reveal...

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Bibliografiska uppgifter
Huvudupphovsman:	Garding, Stefan
Materialtyp:	Bok
Språk:	Undetermined
Publicerad:	Cham Springer 2015
Ämnen:	Consumer complaints,Khách hàng khiếu nại
Taggar:	Lägg till en tagg Inga taggar, Lägg till första taggen!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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Complaint management and channel choice : An analysis of customer perceptions

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