Marketing research

This new edition has been condensed and reorganized for a more streamlined approach. An integrated case study throughout the text helps students relate the material to the real world--and their future careers. All information has been updated to offer the most current insights on forces shaping mark...

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Bibliografische gegevens
Hoofdauteur: Burns, Alvin C.
Formaat: Boek
Taal:Undetermined
Gepubliceerd in: Harlow Pearson 2017
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