Basic marketing research using Microsoft Excel data analysis
Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides students with resources they can use in their future careers
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| Language: | Undetermined English |
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Boston
Pearson
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| Institutions: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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