Basic marketing research using Microsoft Excel data analysis

Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides students with resources they can use in their future careers

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Bibliographic Details
Main Author: Burns, Alvin C.
Other Authors: Alvin C. Burns; Ronald F. Bush
Language:Undetermined
English
Published: Boston Pearson
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Institutions: Trung tâm Học liệu Trường Đại học Trà Vinh