Marketing research
This new edition has been condensed and reorganized for a more streamlined approach. An integrated case study throughout the text helps students relate the material to the real world--and their future careers. All information has been updated to offer the most current insights on forces shaping mark...
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| 主要作者: | |
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| 格式: | 图书 |
| 语言: | Undetermined |
| 出版: |
Harlow
Pearson
2017
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| 主题: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| 100 | |a Burns, Alvin C. | ||
| 245 | 0 | |a Marketing research | |
| 245 | 0 | |c Alvin C. Burns, Ann Veeck, Ronald F. Bush | |
| 260 | |a Harlow | ||
| 260 | |b Pearson | ||
| 260 | |c 2017 | ||
| 520 | |a This new edition has been condensed and reorganized for a more streamlined approach. An integrated case study throughout the text helps students relate the material to the real world--and their future careers. All information has been updated to offer the most current insights on forces shaping marketing research, such as the impact of social media and mobile technologies. | ||
| 650 | |a Marketing research,Nghiên cứu thị trường | ||
| 904 | |i Hải | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||