Marketing research in a marketing environment

This version of "Marketing Research in a Marketing Environment" teaches students what market research is all about both in theory and in practice, with all of the real challenges, tools and solutions. In this book, the practical uses of marketing research are stressed over heavy statistica...

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Egile nagusia: Dillon, William R.
Formatua: Liburua
Hizkuntza:Undetermined
Argitaratua: Burr Ridge, Ill. Irwin 1994
Gaiak:
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ