Beyond advertising : Creating value through all customer touchpoints
Radically alter the impact of your advertising by changing your mindset Beyond Advertising offers concrete advice for actions to take and mindsets to adopt that will radically alter the impact of advertising--both for advertising professionals and target audiences. An ambitious book with insight fro...
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| Format: | Book |
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Hoboken, New Jersey
Wiley
2016
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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