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Beyond advertising : Creating value through all customer touchpoints

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Radically alter the impact of your advertising by changing your mindset Beyond Advertising offers concrete advice for actions to take and mindsets to adopt that will radically alter the impact of advertising--both for advertising professionals and target audiences. An ambitious book with insight fro...

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書誌詳細
第一著者:	Wind, Yoram
フォーマット:	図書
言語:	Undetermined
出版事項:	Hoboken, New Jersey Wiley 2016
主題:	Quảng cáo,Advertising
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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