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Beyond advertising : Creating value through all customer touchpoints

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Radically alter the impact of your advertising by changing your mindset Beyond Advertising offers concrete advice for actions to take and mindsets to adopt that will radically alter the impact of advertising--both for advertising professionals and target audiences. An ambitious book with insight fro...

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Bibliografske podrobnosti
Glavni avtor:	Wind, Yoram
Format:	Knjiga
Jezik:	Undetermined
Izdano:	Hoboken, New Jersey Wiley 2016
Teme:	Quảng cáo,Advertising
Oznake:	Označite Brez oznak, prvi označite!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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