Brand admiration : Building a business people love

Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book descri...

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Библиографические подробности
Главный автор: Park, C. Whan
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Язык:Undetermined
Опубликовано: Hoboken, New Jersey Wiley 2016
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ