Brand admiration : Building a business people love
Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book descri...
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| Format: | Buch |
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Hoboken, New Jersey
Wiley
2016
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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