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Brand admiration : Building a business people love

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Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book descri...

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Bibliographic Details
Main Author:	Park, C. Whan
Format:	Book
Language:	Undetermined
Published:	Hoboken, New Jersey Wiley 2016
Subjects:	Xây dựng thương hiệu (Tiếp thị),Branding (Marketing)
Tags:	Add Tag No Tags, Be the first to tag this record!

Institutions:	Trung tâm Học liệu Trường Đại học Cần Thơ

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