Relentless : The Japanese way of marketing
An examination of Japanese marketing strategies profiles the highly self-disciplined Japanese mind while explaining why Japanese practices lead to profit and market leadership and drawing comparisons between western and eastern belief systems.
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| Autor principal: | |
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| Formato: | Livro |
| Idioma: | Undetermined |
| Publicado em: |
New York
HarperBusiness
1996
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| Assuntos: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| Resumo: | An examination of Japanese marketing strategies profiles the highly self-disciplined Japanese mind while explaining why Japanese practices lead to profit and market leadership and drawing comparisons between western and eastern belief systems. |
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