Relentless : The Japanese way of marketing

An examination of Japanese marketing strategies profiles the highly self-disciplined Japanese mind while explaining why Japanese practices lead to profit and market leadership and drawing comparisons between western and eastern belief systems.

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Dades bibliogràfiques
Autor principal: Johansson, Johny K.
Format: Llibre
Idioma:Undetermined
Publicat: New York HarperBusiness 1996
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
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Sumari:An examination of Japanese marketing strategies profiles the highly self-disciplined Japanese mind while explaining why Japanese practices lead to profit and market leadership and drawing comparisons between western and eastern belief systems.