Relentless : The Japanese way of marketing
An examination of Japanese marketing strategies profiles the highly self-disciplined Japanese mind while explaining why Japanese practices lead to profit and market leadership and drawing comparisons between western and eastern belief systems.
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| Format: | Book |
| Language: | Undetermined |
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New York
HarperBusiness
1996
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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