Relentless : The Japanese way of marketing
An examination of Japanese marketing strategies profiles the highly self-disciplined Japanese mind while explaining why Japanese practices lead to profit and market leadership and drawing comparisons between western and eastern belief systems.
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| Auteur principal: | |
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| Format: | Livre |
| Langue: | Undetermined |
| Publié: |
New York
HarperBusiness
1996
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| Sujets: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| LEADER | 00827nam a2200217Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_228707 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 082 | |a 658.8 | ||
| 082 | |b J65 | ||
| 100 | |a Johansson, Johny K. | ||
| 245 | 0 | |a Relentless : | |
| 245 | 4 | |b The Japanese way of marketing | |
| 245 | 0 | |c Johny K. Johansson, Ikujiro Nonaka | |
| 260 | |a New York | ||
| 260 | |b HarperBusiness | ||
| 260 | |c 1996 | ||
| 520 | |a An examination of Japanese marketing strategies profiles the highly self-disciplined Japanese mind while explaining why Japanese practices lead to profit and market leadership and drawing comparisons between western and eastern belief systems. | ||
| 650 | |a Tiếp thị,Marketing | ||
| 650 | |z Nhật Bản,Japan | ||
| 910 | |b dqhieu | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||