Promotion management /

This book is divided into five parts: marketing and Promotion; Determining promotional opportunities; The promotional mix; Budgeting and assessing promotion; and Special applications.

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Bibliographische Detailangaben
1. Verfasser: Burnett, John J.
Format: Buch
Sprache:English
Veröffentlicht: Boston : Houghton Mifflin, 1993.
Schlagworte:
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