Alliance advantage : The art of creating value through partnering

Partnerships between companies receive a great deal of attention from top managers and researchers at the time of their formation. This attention results largely from the common perception that the initial structuring of partnerships and establishment of common goals determines partnership outcomes...

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Bibliografische gegevens
Hoofdauteur: Doz, Yves L.
Formaat: Boek
Taal:Undetermined
Gepubliceerd in: Boston Harvard Business School Press 1998
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