Alliance advantage : The art of creating value through partnering

Partnerships between companies receive a great deal of attention from top managers and researchers at the time of their formation. This attention results largely from the common perception that the initial structuring of partnerships and establishment of common goals determines partnership outcomes...

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Hlavní autor: Doz, Yves L.
Médium: Kniha
Jazyk:Undetermined
Vydáno: Boston Harvard Business School Press 1998
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ