Integrated advertising, promotion, and marketing communications

ntegrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps students understand how...

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Dettagli Bibliografici
Autore principale:	Clow, Kenneth E.
Natura:	Libro
Lingua:	Undetermined
Pubblicazione:	Harlow, England Pearson 2018
Soggetti:	Truyền thông trong tiếp thị,Communication in marketing
Tags:	Aggiungi Tag Nessun Tag, puoi essere il primo ad aggiungerne! !

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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Integrated advertising, promotion, and marketing communications

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