Integrated advertising, promotion, and marketing communications

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Integrated advertising, promotion, and marketing communications

ntegrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps students understand how...

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Bibliografske podrobnosti
Glavni avtor:	Clow, Kenneth E.
Format:	Knjiga
Jezik:	Undetermined
Izdano:	Harlow, England Pearson 2018
Teme:	Truyền thông trong tiếp thị,Communication in marketing
Oznake:	Označite Brez oznak, prvi označite!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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