Integrated advertising, promotion, and marketing communications
ntegrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps students understand how...
Tallennettuna:
| Päätekijä: | Clow, Kenneth E. |
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| Aineistotyyppi: | Kirja |
| Kieli: | Undetermined |
| Julkaistu: |
Harlow, England
Pearson
2018
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| Aiheet: | |
| Tagit: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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Samankaltaisia teoksia
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Integrated marketing communications in advertising and promotion
Tekijä: Shimp, Terence A.
Julkaistu: (2007) -
Integrated Advertising, Promotion, and Marketing Communications (Global Edition - Eighth Edition)
Tekijä: Kenneth, E. Clow, et al.
Julkaistu: (2023) -
Integrated Advertising, Promotion, and Marketing Communications (Ninth Edition - Global Edition)
Tekijä: Kenneth, E. Clow, et al.
Julkaistu: (2023) -
Integrated marketing communications in advertising and promotion
Tekijä: Shimp, Terrence A.
Julkaistu: (2007) -
Advertising and promotion : an integrated marketing communications perspective
Tekijä: Belch, George E
Julkaistu: (2018)