Integrated advertising, promotion, and marketing communications
ntegrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps students understand how...
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| Format: | Book |
| Language: | Undetermined |
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Harlow, England
Pearson
2018
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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