Integrated advertising, promotion, and marketing communications

ntegrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps students understand how...

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Detalles Bibliográficos
Autor Principal: Clow, Kenneth E.
Formato: Libro
Idioma:Undetermined
Publicado: Harlow, England Pearson 2018
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